Louis Erard – official timekeeper of PBC CSKA

The Swiss watch company Louis Erard and CSKA Professional Basketball Club announced their partnership. New member of the team is a famous watch house, as purposeful and dedicated as the Army Men.

For the Swiss watchmaker Louis Erard Russia is one of the key markets, so it is no surprise that the leading Russian club has become a new partner of the company. Devotion to the traditions is close to the values of Louis Erard, who for the past 83 years produces high-quality mechanical watches, created in the best Swiss tradition. Louis Erard and CSKA have much in common. Team spirit, dedication, passion, courage and dynamism – these are the values that are shared by both companies, no matter where – on the court or in the Haute Horlogerie. Strong growth enhances the image of the watch house and shows that it is rightly ranked among the renowned watch manufacturers, just as CSKA Moscow is one of the best clubs in the world. This philosophy of unity between Louis Erard and CSKA will be maintained at the international level.

The cooperation promises to be rich on common projects. Louis Erard will release a limited collection of mechanical watches, confirming its status as the official time-keeper of CSKA. The collection will include five mechanical models, both classical with three hands and complicated chronographs. Each watch will be released with a certificate of limited edition in a special gift box, and buyers of chronographs will become the happy owners of one of the players jerseys with their autograph. And of course, all watches are with the emblem of CSKA. One of the models will be available only in the CSKA Sales Department.

Andrey Vatutin, PBC CSKA President:

To the entire world the brand Louis Erard is associated with the traditions, quality, modern and careful approach to the business. I think we can say the same about CSKA, that is why our cooperation looks natural, and I hope that shooting balls of our stars will be no less accurate than the famous Swiss chronometers. I am delighted that the result of our partnership will be the new chances for the fans of CSKA, especially for whom the exclusive watches will be produced.

Alain Spinedi, Louis Erard CEO:

To me CSKA and Louis Erard definitely share the same dedication to performance. Great achievement is an everyday goal for me and by signing up with the CSKA I can only be proud.